Project Challenge

Create a new modern look while implementing the surrounding community within the design. New e-commerce site needed to be very user-friendly with consistent brand recognition within the user experience.

Light House

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Bar Bell

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CFPB Words
1
The Jupiter lighthouse which is an iconic local staple
2
Barbells representing the commitment to fitness
3
Words wrapped in a circle to represent the tight knit family CFPB has developed
4
Aqua Grotesque font used for a clean modern reading

Branding Colors

Extra Blue

#01b0ef

Deep Black

#000000

Ice White

#ffffff

Site Typography

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

What We Delivered

A stunning e-commerce site, unlike anything you have seen for any CrossFit box. Vibrant contrasts with easy to navigate pages make for a great experience for the end user.